Meta Quest 2 Boxes Appear on Store Shelves, Brand Swap Still Incomplete

It seems the Oculus brand is finally departing physical retail. While Quest 2 boxes emblazoned with the new Meta name and logo are already on store shelves in the US, the swap from Oculus to Meta still has a ways to go.

Spotted by Upload VR’s Ian Hamilton, Meta has rolled out the freshly-rebranded Quest 2s to Walmart, one of its largest retail partners. So far, online retailers like Amazon, Target, NewEgg, and yes… also Walmart’s website still list the headset as ‘Oculus’ Quest 2.

And it doesn’t seem the company is worried about any of the self-inflicted brand confusion either, as the newly dubbed Meta Quest 2 oddly sits right next to a stack of the headsets in its original Oculus packing.

Look a little closer and you can see the 256GB version of Meta Quest 2, priced at $400, is also still labeled on shelves as ‘Oculus Quest 2’.

Image courtesy Ian Hamilton

The transformation from Facebook to Meta started back when the company announced in October 2023 it was putting a new emphasis on XR by becoming a “metaverse company.”

This also led to a progressive roll-back of the Oculus brand in effort to reposition its latest VR headset closer to its primary mission. And it appears that the rebranding has a ways to go, as the soft launch maneuver has yet to address some key areas.

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Image captured by Road to VR is still the main digital storefront, which mentions the name Oculus a half-dozen times in tandem with Meta.

If you want to buy a Quest 2 direct from Meta, you’re also still buying an ‘Oculus Quest 2’ under the Oculus warranty. Need product support? That Meta Support’s job, though they help you fill out Oculus bug reports for Oculus devices. The Meta Quest YouTube channel also still features the old Oculus logo.

Quest users however have recently seen the iconic Oculus startup image replaced in-headset with the new Meta branding. So there’s that.